KW Luxury

Known for a distinct approach to real estate - a reputation built around meticulously tailored experiences, loyal clientele and success stories beyond compare - Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company*.

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The House of Excellence

Renowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.

Over 12,800+ KW Luxury agents

$15.44 B in luxury referral transactions in 2023

The Details

For Keller Williams agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.

Want to learn more?
Feel free to reach out to us with any inquiries at or give us a call at 512-439-8885.

The Benefits of Luxury

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KW Luxury Qualifying Properties

  • Online Resources
  • Private Facebook Networking Group
  • MAPS Mastery Coaching for Luxury
  • Luxury Branding and Style Guide
  • Luxury Real Estate Signs
  • Enhanced Syndication
  • Property Marketing on Instagram
  • $1M+ Properties
  • Luxury Merchandise
  • Luxury Templates & Designs

KW Luxury Qualifying Properties Cost


KW Luxury Earn-in Agents

All complimentary benefits available to market KW Luxury Qualifying Properties PLUS:

  • Luxury Agent 30-60-90
  • Luxury Referrals in Command
  • Luxury Event Calendar
  • Annual Luxury Symposium
  • In-Person Masterminds
  • Luxury Receptions
  • Luxury Zoom Masterminds
  • Monthly Luxury LORE
  • Four Essential Pillars to Grow Your Luxury Business
  • Orientation
  • Access to Michael Lewis Marketing: Agent LuxSuite ($200)
  • Agent LuxSocial ($100)
  • Luxury Buyer & Seller Presentations • Monthly Luxury Social Media Toolkit • Client Facing Luxury Site

KW Luxury Earn-in Membership Cost

Complimentary for Earned-in KW Luxury Members

KW Luxury Pro Members

All complimentary benefits available to market KW Luxury Qualifying Properties and all complimentary resources for KW Luxury Earn-In Agents PLUS:

Relationship and Referral Directory:

  • Exclusive Access to Private KW Luxury Pro Referral Directory
  • Exclusive Access to Private KW Luxury Pro WhatsApp Channel
  • Exclusive Access to Private KW Luxury Pro Facebook Group
  • 50% Off Agent LuxSuite ($200 Value)
  • Opportunity to Have a Luxury Property Boosted Ad on WSJ & Mansion Global ($500 Value)

Learning Opportunities:

  • Complimentary Access to 12 In-Person KW Luxury Pro Speaker Series + Agent Masterminds
  • Exclusive Access to Virtual Luxury Pro Speaker Series Broadcast and Mastermind Digital Library
  • Exclusive Access to 12 Virtual Monthly Member Mixers
  • Priority Registration and Key Placement at Family Reunion’s In-Person Mastermind
  • Priority Registration and Key Placement at Mega Camp’s In-Person Mastermind
  • Priority Registration for KW Luxury Symposium
  • Complimentary admission to one in-person “Four Essential Pillars to Grow Your Luxury Business” after 90th Day of KW Luxury Pro Membership
  • Pro Circles at in person Masterminds (production tiers)

Events and Experiences:

  • Complimentary Reception for KW Luxury Pro Members at Family Reunion
  • Complimentary Reception for KW Luxury Pro Members at Mega Camp

KW Luxury Pro Cost

$250 / month

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Frequently Asked

How is a luxury property defined?

KWRI defines the minimum price point for luxury sales as the top 10% of transactions within a county. If the county’s top 10% of transactions falls below $700,000, the standard will automatically default to $700,000.

Regional leadership may accept the definition of the top 10% set by KWRI, or they may decide to increase it. However, they cannot lower the standard.

What are the qualifications to become an earn-in Luxury agent?

Consideration for the KW Luxury earn-in community requires agents to close a minimum of four transactions in the past 24 months at the luxury threshold set by regional leadership. Please reach out to your local market center leadership to confirm the threshold for your area. After the initial 24-month period, we re-evaluate your luxury qualifications annually. On each subsequent year, we check that you have closed the minimum number of transactions as specified by your local leadership looking back at the immediately preceding 24 months.

What areas does KW Luxury serve?

KW Luxury serves the U.S., Canada, and spans five continents.

How can I connect with a KW Luxury agent?

Search for an agent by name or location

Are luxury marketing materials available for agents who have not earned in?

For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.

How much does it cost to become a KW Luxury Agent?

There is no fee to earn-in to the KW Luxury program and access the exclusive benefits and resources – you truly earn it! For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.

How can I contact the KW Luxury team?


What is the difference between a luxury property, a luxury agent, and a Luxury Pro member?

Agents with KW Luxury qualifying properties receive complimentary property benefits including syndication and marketing collateral for your listings.

KW Luxury earn-in agents close four properties within two years, and receive complimentary tools and benefits available on the Luxury Hub.

KW Luxury Pro members pay $250/month for an exclusive membership.

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Brady Sandahl

Brady Sandahl

Director of Growth

As Director of Growth for Keller Williams Luxury, Brady Sandahl is responsible for advancing its market share and creating a culture in which agents can leverage wealth-building opportunities to help them stand in a class of their own in the luxury sphere.

Prior to joining Keller Williams in 2016, Brady was affiliated with RE/MAX and Sotheby’s International Realty.

Currently, he leads the eponymous company Brady Sandahl Real Estate Group at Keller Williams Luxury Homes in Palm Springs, California, where he and his team closed over $208 million in gross sales volume in 2021.

Brady holds a Bachelor of Arts in Communication and Business Administration and a Master of Arts in Organization Management.

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Caroline Huo

Caroline Huo

Director of Professional Development

As Director of Professional Development for Keller Williams Luxury, Caroline Huo is responsible for the advancement of Keller Williams’ Luxury Agents’ professional development in order to provide exceptional standards of service and care to our clients.

Prior to joining Keller Williams in 2015, Caroline was affiliated with NRT/Coldwell Banker, where she ranked in the top 1-3% of agents worldwide.

Currently, Caroline leads the Caroline K. Huo Group in the San Francisco Bay Area, with over half a billion dollars sold.

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*Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV