KW Luxury

Known for a distinct approach to real estate - a reputation built around meticulously tailored experiences, loyal clientele and success stories beyond compare - Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company*.

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The House of Excellence

Renowned for impeccable service and unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own, providing bespoke experiences to the most affluent of clientele with the utmost discretion and transparency.

Live trainings annually

Over 9,000 members and growing

The Details

Top luxury agents understand the value required to underscore their position as leaders of the market. The elevated look and language of the luxury brand – paired with an exclusive, earn-in Luxury membership status – brings that value to our agents. 

Qualification thresholds are established at the local level to truly ensure that the standard of excellence is met. 

For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.

Agent Benefits

Frequently Asked
Questions

How is a luxury property defined?

KWRI defines the minimum price point for luxury sales as the top 10% of transactions within a county. If the county’s top 10% of transactions falls below $700,000, the standard will automatically default to $700,000.

Regional leadership may accept the definition of the top 10% set by KWRI, or they may decide to increase it. However, they cannot lower the standard.

What are the qualifications to become an earn-in Luxury agent?

Consideration for the KW Luxury earn-in community requires agents to close a minimum of four transactions in the past 24 months at the luxury threshold set by regional leadership. Please reach out to your local market center leadership to confirm the threshold for your area.

What areas does KW Luxury serve?

KW Luxury serves the U.S., Canada, and spans five continents.

How can I connect with a KW Luxury agent?

Search for an agent by name or location

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Leadership

Brady Sandahl

Brady Sandahl

Director of Growth

As Director of Growth for Keller Williams Luxury, Brady Sandahl is responsible for advancing its market share and creating a culture in which agents can leverage wealth-building opportunities to help them stand in a class of their own in the luxury sphere.

Prior to joining Keller Williams in 2016, Brady was affiliated with RE/MAX and Sotheby’s International Realty.

Currently, he leads the eponymous company Brady Sandahl Real Estate Group at Keller Williams Luxury Homes in Palm Springs, California, where he and his team closed over $208 million in gross sales volume in 2021.

Brady holds a Bachelor of Arts in Communication and Business Administration and a Master of Arts in Organization Management.

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Caroline Huo

Caroline Huo

Director of Professional Development

As Director of Professional Development for Keller Williams Luxury, Caroline Huo is responsible for the advancement of Keller Williams’ Luxury Agents’ professional development in order to provide exceptional standards of service and care to our clients.

Prior to joining Keller Williams in 2015, Caroline was affiliated with NRT/Coldwell Banker, where she ranked in the top 1-3% of agents worldwide.

Currently, Caroline leads the Caroline K. Huo Group in the San Francisco Bay Area, with over half a billion dollars sold.

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*Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV