KW Luxury
Known for a distinct approach to real estate - a reputation built around meticulously tailored experiences, loyal clientele and success stories beyond compare - Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company*.
Get StartedThe House of Excellence
Renowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.
Over 12,800+ KW Luxury agents
$15.44 B in luxury referral transactions in 2023
The Details
For Keller Williams® agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.
Want to learn more?
Feel free to reach out to us with any inquiries at luxury@kw.com or give us a call at 512-439-8885.
The Benefits of Luxury
Download FlierKW Luxury Qualifying Properties
Agents who have a luxury listing but have not yet earned into the Luxury division:
- KW Luxury Brand and Style Guide
- KW Luxury Designs and Templates
- Opportunity to purchase KW Luxury For Sale Signs
- Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta
KW Luxury Qualifying Properties Cost
Complimentary
KW Luxury Earn-in Agents
Agents who earn-in to KW Luxury by closing four or more luxury qualifying transactions in a 24-month period:
- KW Luxury Orientation
- KW Luxury Designation in Command
- Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta
- Access to an account on Circle, KW Luxury’s resource hub, including:
- KW Luxury 30-60-90 Playbook
- KW Luxury Language of Real Estate (LORE)
- KW Luxury Monthly Social Media Toolkit
- KW Luxury Brand and Style Guide
- KW Luxury Designs and Templates
- Opportunity to purchase KW Luxury For Sale Signs
- KW Luxury Mastermind at Family Reunion
- KW Luxury Mastermind at Mega Agent Camp
- Eligible to purchase Agent LuxSocial and Agent LuxSuite through MLMS
- Eligible to purchase a ticket to Four Essential Pillars training
- Eligible to purchase a ticket for KW Luxury Pro Reception at Family Reunion
- Eligible to purchase a ticket for KW Luxury Pro Luncheon at Mega Agent Camp
- Eligible to register and purchase a ticket for KW Luxury Symposiu
KW Luxury Earn-in Membership Cost
Complimentary for Earned-in KW Luxury Members
KW Luxury Pro Members
Agents who have earned in may opt for the paid membership tier. Includes all benefits available to KW Luxury Qualifying Properties and Earn-In Agents, plus:
Relationship and Referral Directory:
- Exclusive Access to Private KW Luxury Pro Referral Directory
- Exclusive Access to Private KW Luxury Pro WhatsApp Group
- Exclusive Access to Private KW Luxury Pro Circle Group
- 50% Off Agent LuxSuite ($200 Value)
- Opportunity to have a Luxury Property Boosted Ad on WSJ & Mansion Global ($500 Value)
Learning Opportunities:
- Exclusive access to virtual Speaker Series broadcasts + Mastermind digital library
- Priority registration for KW Luxury Symposium
- 12 monthly virtual sales training sessions
- 12 monthly connection & collaboration calls
Events and Experiences:
- Complimentary access to 12 in-person KW Luxury Pro Speaker Series + Agent Masterminds
- Complimentary Pro Reception + Luncheon at Family Reunion
- Complimentary Pro Reception + Luncheon at Mega Camp
- Complimentary admission to Four Essential Pillars Course (after 90 days of Pro membership)
KW Luxury Pro Cost
$250 / month
Sign UpFrequently Asked
Questions
How is a luxury property defined?
KWRI defines the minimum price point for luxury sales as the top 10% of transactions within a county. If the county’s top 10% of transactions falls below $700,000, the standard will automatically default to $700,000.
Regional leadership may accept the definition of the top 10% set by KWRI, or they may decide to increase it. However, they cannot lower the standard.
What are the qualifications to become an earn-in Luxury agent?
Consideration for the KW Luxury earn-in community requires agents to close a minimum of four transactions in the past 24 months at the luxury threshold set by regional leadership. Please reach out to your local market center leadership to confirm the threshold for your area. After the initial 24-month period, we re-evaluate your luxury qualifications annually. On each subsequent year, we check that you have closed the minimum number of transactions as specified by your local leadership looking back at the immediately preceding 24 months.
What areas does KW Luxury serve?
KW Luxury serves the U.S., Canada, and spans five continents.
How can I connect with a KW Luxury agent?
Search for an agent by name or location
Are luxury marketing materials available for agents who have not earned in?
For Keller Williams® agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How much does it cost to become a KW Luxury Agent?
There is no fee to earn-in to the KW Luxury program and access the exclusive benefits and resources – you truly earn it! For Keller Williams® agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How can I contact the KW Luxury team?
Email luxury@kw.com.
What is the difference between a luxury property, a luxury agent, and a Luxury Pro member?
Agents with KW Luxury qualifying properties receive complimentary property benefits including syndication and marketing collateral for your listings.
KW Luxury earn-in agents close four properties within two years, and receive complimentary tools and benefits available on the Luxury Hub.
KW Luxury Pro members pay $250/month for an exclusive membership.
Leadership
Brady Sandahl
Director of Growth
As Director of Growth for Keller Williams® Luxury, Brady Sandahl is responsible for advancing its market share and creating a culture in which agents can leverage wealth-building opportunities to help them stand in a class of their own in the luxury sphere.
Prior to joining Keller Williams® in 2016, Brady was affiliated with RE/MAX and Sotheby’s International Realty.
Currently, he leads the eponymous company Brady Sandahl Real Estate Group at Keller Williams Luxury Homes in Palm Springs, California, where he and his team closed over $208 million in gross sales volume in 2021.
Brady holds a Bachelor of Arts in Communication and Business Administration and a Master of Arts in Organization Management.
Caroline Huo
Director of Professional Development
As Director of Professional Development for Keller Williams® Luxury, Caroline Huo is responsible for the advancement of Keller Williams®’ Luxury Agents’ professional development in order to provide exceptional standards of service and care to our clients.
Prior to joining Keller Williams® in 2015, Caroline was affiliated with NRT/Coldwell Banker, where she ranked in the top 1-3% of agents worldwide.
Currently, Caroline leads the Caroline K. Huo Group in the San Francisco Bay Area, with over half a billion dollars sold.
Other Communities
KW Sports + Entertainment®
KW Sports + Entertainment® is your ticket to growing your portfolio with the world’s most elite clientele with exclusive resources no other industry can provide.
KW Land®
Break into KW Land®, one of the market’s most stable and profitable industries, while accessing industry-leading marketing materials and networking opportunities with international referral agents and leadership teams.
KW Commercial®
KW Commercial® offers exclusive opportunities to build upon your portfolio and increase your skillset in one of the fastest-growing commercial real estate firms.
*Keller Williams® agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV