Known for a distinct approach to real estate - a reputation built around meticulously tailored experiences, loyal clientele and success stories beyond compare - Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company*.
Get StartedRenowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.
Over 12,800+ KW Luxury agents
$15.44 B in luxury referral transactions in 2023
For Keller Williams agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.
Want to learn more?
Feel free to reach out to us with any inquiries at luxury@kw.com or give us a call at 512-439-8885.
Complimentary
All complimentary benefits available to market KW Luxury Qualifying Properties PLUS:
Complimentary for Earned-in KW Luxury Members
All complimentary benefits available to market KW Luxury Qualifying Properties and all complimentary resources for KW Luxury Earn-In Agents PLUS:
Relationship and Referral Directory:
Learning Opportunities:
Events and Experiences:
$250 / month
Sign UpHow is a luxury property defined?
KWRI defines the minimum price point for luxury sales as the top 10% of transactions within a county. If the county’s top 10% of transactions falls below $700,000, the standard will automatically default to $700,000.
Regional leadership may accept the definition of the top 10% set by KWRI, or they may decide to increase it. However, they cannot lower the standard.
What are the qualifications to become an earn-in Luxury agent?
Consideration for the KW Luxury earn-in community requires agents to close a minimum of four transactions in the past 24 months at the luxury threshold set by regional leadership. Please reach out to your local market center leadership to confirm the threshold for your area. After the initial 24-month period, we re-evaluate your luxury qualifications annually. On each subsequent year, we check that you have closed the minimum number of transactions as specified by your local leadership looking back at the immediately preceding 24 months.
What areas does KW Luxury serve?
KW Luxury serves the U.S., Canada, and spans five continents.
How can I connect with a KW Luxury agent?
Search for an agent by name or location
Are luxury marketing materials available for agents who have not earned in?
For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How much does it cost to become a KW Luxury Agent?
There is no fee to earn-in to the KW Luxury program and access the exclusive benefits and resources – you truly earn it! For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How can I contact the KW Luxury team?
Email luxury@kw.com.
What is the difference between a luxury property, a luxury agent, and a Luxury Pro member?
Agents with KW Luxury qualifying properties receive complimentary property benefits including syndication and marketing collateral for your listings.
KW Luxury earn-in agents close four properties within two years, and receive complimentary tools and benefits available on the Luxury Hub.
KW Luxury Pro members pay $250/month for an exclusive membership.
KW Sports + Entertainment® is your ticket to growing your portfolio with the world’s most elite clientele with exclusive resources no other industry can provide.
Break into KW Land, one of the market’s most stable and profitable industries, while accessing industry-leading marketing materials and networking opportunities with international referral agents and leadership teams.
KW Commercial offers exclusive opportunities to build upon your portfolio and increase your skillset in one of the fastest-growing commercial real estate firms.
*Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV