KW Luxury
Join the house of excellence where luxury agents stand in a class of their own. Known for meticulously tailored experiences and loyal clientele, Keller Williams is the global leader in luxury, providing the training and resources you need to succeed in the high-end market.
The House of Excellence
Renowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.
The Details
For Keller Williams® agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.
Want to learn more?
Feel free to reach out to us with any inquiries at luxury@kw.com or give us a call at 512-439-8885.
The Benefits of Luxury
KW Luxury Qualifying Properties
Agents who have a luxury listing but have not yet earned into the Luxury division:
- KW Luxury Brand and Style Guide
- KW Luxury Designs and Templates
- Opportunity to purchase KW Luxury For Sale Signs
- Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta
KW Luxury Qualifying Properties Cost
Complimentary
KW Luxury Earn-in Agents
Agents who earn-in to KW Luxury by closing four or more luxury qualifying transactions in a 24-month period:
- KW Luxury Orientation
- KW Luxury Designation in Command
- Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta
- Access to an account on Circle, KW Luxury’s resource hub, including:
- KW Luxury 30-60-90 Playbook
- KW Luxury Language of Real Estate (LORE)
- KW Luxury Monthly Social Media Toolkit
- KW Luxury Brand and Style Guide
- KW Luxury Designs and Templates
- Opportunity to purchase KW Luxury For Sale Signs
- KW Luxury Mastermind at Family Reunion
- KW Luxury Mastermind at Mega Agent Camp
- Eligible to purchase Agent LuxSocial and Agent LuxSuite through MLMS
- Eligible to purchase a ticket to Four Essential Pillars training
- Eligible to purchase a ticket for KW Luxury Pro Reception at Family Reunion
- Eligible to purchase a ticket for KW Luxury Pro Luncheon at Mega Agent Camp
- Eligible to register and purchase a ticket for KW Luxury Symposium
KW Luxury Earn-in Membership Cost
Complimentary for Earned-in KW Luxury Members
KW Luxury Pro Members
Agents who have earned in may opt for the paid membership tier. Includes all benefits available to KW Luxury Qualifying Properties and Earn-In Agents, plus:
Relationship and Referral Directory:
- Exclusive Access to Private KW Luxury Pro Referral Directory
- Exclusive Access to Private KW Luxury Pro WhatsApp Group
- Exclusive Access to Private KW Luxury Pro Circle Group
- 50% Off Agent LuxSuite ($200 Value)
- Opportunity to have a Luxury Property Boosted Ad on WSJ & Mansion Global ($500 Value)
Learning Opportunities:
- Exclusive access to virtual Speaker Series broadcasts + Mastermind digital library
- Priority registration for KW Luxury Symposium
- 12 monthly virtual sales training sessions
- 12 monthly connection & collaboration calls
Events and Experiences:
- Complimentary access to 12 in-person KW Luxury Pro Speaker Series + Agent Masterminds
- Complimentary Pro Reception + Luncheon at Family Reunion
- Complimentary Pro Reception + Luncheon at Mega Camp
- Complimentary admission to Four Essential Pillars Course (after 90 days of Pro membership)
KW Luxury Pro Cost
$250 / month
Our Team
Brady Sandahl
Director of Growth, KW Luxury
As Director of Growth for Keller Williams Luxury, Brady Sandahl is responsible for advancing its market share and creating a culture in which agents can leverage wealth-building opportunities to help them stand in a class of their own in the luxury sphere.
Prior to joining Keller Williams in 2016, Brady was affiliated with RE/MAX and Sotheby’s International Realty.
Currently, he leads the eponymous company Brady Sandahl Real Estate Group at Keller Williams Luxury Homes in Palm Springs, California, where he and his team closed over $208 million in gross sales volume in 2021.
Brady holds a Bachelor of Arts in Communication and Business Administration and a Master of Arts in Organization Management.
Caroline Huo
Director of Professional Development, KW Luxury
As Director of Professional Development for Keller Williams Luxury, Caroline Huo is responsible for the advancement of Keller Williams’ Luxury Agents’ professional development in order to provide exceptional standards of service and care to our clients.
Prior to joining Keller Williams in 2015, Caroline was affiliated with NRT/Coldwell Banker, where she ranked in the top 1-3% of agents worldwide.
Currently, Caroline leads the Caroline K. Huo Group in the San Francisco Bay Area, with over $1B sold.
Frequently Asked Questions
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