KW Military®
At Keller Williams, our focus is always community first. Nowhere is community more meaningful and valued than with those who have honorably served our country and continue to lead with determination and fervent passion. We proudly invite you to become a member of KW Military as an exclusive opportunity to build upon your unique skillsets and bring the dreams of active duty members, veterans, and military spouses to life.
Learn MoreWelcome to KW Military
KW Military is a community established to recognize and support active duty, veteran military, as well as their family members and supporters. Our mission is to honor your service and sacrifice by providing you with the tools, training, and camaraderie you need to grow a better real estate business and an even better life.
1 in every 5 home buyers are military
Ambassador Program to Lead, Unite, and Support
Serving Our Community
Professionals in KW Military® operate with a unique and coveted readiness that is invaluable, while also garnering exclusive opportunities that can’t be found in any other sector.
- Gain an understanding of the lifecycle and needs of military clients in order to recession-proof your business
- Create authentic connections and find true purpose by serving the best clients all over the globe
- Build a strong military referral network that best services military buyers and sellers
- Leadership Opportunities include the Regional Ambassador and Market Center Representative opportunities.
- Step into a leadership role with a commitment to unite and support our members through culture, community, and camaraderie, fostering a strong sense of togetherness by applying to become a KW Military® Regional Ambassador or a KW Military® Market Center Ambassador.
Want to learn more?
Feel free to reach out to us with any inquiries at military@kw.com or give us a call at 512-764-1251.
Become a KW Military® Member
To join the community, simply designate your military affiliation in Command. Whether your status is active duty, veteran, or military spouse, you can become a member of the community in just a few simple steps.
KW Military®
- 1 Monthly Live Learning Series
- Monthly Small Group Calls
- Referral Partners Growth Call
- Monthly All Community Newsletter
- KW Military® Facebook Page
- KW Military® Logo
KW Military® Costs
Free for agents affiliated in Command
Affiliate in Command
KW Military® Pro
- Benefits Included in Base
- Weekly Friday Morning Mindset Call
- Weekly Exactly What to Say Skill Drill Call
- Monthly 10 Branded Social Media
- Monthly Custom Newsletter
- 2 Monthly Pro Masterminds
- Pro Member Facebook Group
- Pro Logo
- Pro Referral Map
- Regional Ambassador Opportunities
KW Military® Pro Costs
$99 / Month
Sign UpLeadership
Deana Watson
Deana Watson has been with Keller Williams for as long as she has had her license – since March 2011. Throughout her tenure in the real estate industry she has worked on a team, individually, and grown her own team.
She’s no stranger to the military lifestyle and knows how to navigate the hardships of having a big business and a big life inside of the military world. Since meeting her (now) husband in 2012 she has moved 6 times and PCS’d to 3 out of the 4 time zones that the USA has to offer… All while maintaining her business and presence in the real estate industry.
She’s the mother to an amazing strong willed kid, the proud wife of a US Army Special Forces Green Beret Soldier and their family has been in the special operations world since 2015.
She runs a team in Fayetteville, North Carolina – the location of the United States’ largest military base, Fort Bragg, and has just made another PCS move to Fort Campbell where she will undoubtedly build a presence in the real estate industry there as well. She currently lives in Tennessee while running her team from afar with the help of an amazing military spouse leadership team at Bragg.
In addition to her sales business, she coaches around 30 AMAZING real estate business owners on a weekly basis as a KW MAPS Coach. She’s been coaching professionally and leading others in the industry since 2015 and sees it as she is just getting started.
Matt Gruidl
Matt is no stranger to the Military as he was born at Balboa Naval hospital, where his father served in the Navy. Matt retired from the Army as a Command Sergeant Major (E-9) after serving 21 years and 10 months of service. He has served on multiple deployments culminating with his last as a Task Force CSM. He has been awarded the Silver Star, “V” device for Valor, Bronze Star, Combat Action Badge, Airborne, and Legion of Merit, and is a proud Member of the Sergeant Audie Murphy Club. Service has not stopped there. His son Colin currently serves as an Airborne Infantry Soldier with the United States Army.
Matt has been in a Leadership role since first joining Keller Williams. He has served as CEO / Team leader of both Market Center 68 in El Paso, Texas, and Las Cruces, New Mexico, and at Market Center 401 in Colorado Springs, CO. Throughout his time as CEO / Team Leader, his Market Center team grossed over 350 agents and netted 138 in a 26 month time period. His Team came in 5th during KWRI Bet On Red 1 and 2nd during Bet On Red 2 while also earning praise in 2021 during the NTXNMM Regions award ceremony for #1 Net, #3 Gross, #1 GCI increase (52% increase), #1 Market Share appointments and TL of the Year.
He is the father of two, an Active Duty Military son and a daughter who is a Senior at Texas Tech. Matt has been married for over 26 years to his amazing wife, and as he says, ”his better half who makes him want to be better every day.” He truly believes that the strength in our nation comes from those who served, have served, supported, and the families that stand by them each and every day.
Frequently Asked
Questions
What is the KW Military® Community?
KW Military® is a community established to recognize and support active duty, veteran military, as well as their family members and supporters. Our mission is to honor your service and sacrifice by providing you with the tools, training, and camaraderie you need to grow a better real estate business and an even better life.
What are the benefits of joining the Community?
KW Military® is a two-tiered community. Each membership includes its own benefits and opportunities. Both memberships are open to all KW Agents who support the military as a service member, veteran, retired, spouse, child, or supporter.
KW Military:
- 2 Monthly Live Learning Series
- Monthly Vet Shop Talk
- Monthly Spouse Meetup and Mingle
- Monthly Family Member Meetup and Mingle
- Monthly Speed Dating for Referral Partners
- Monthly All Community Newsletter
- KW Military Facebook Page
- KW Military Logo
KW Military Pro:
- Benefits Included in Base
- Weekly Monday Mindset Call
- Weekly Skill Drill Call
- Monthly 10 Branded Social Media
- Monthly Custom Newsletter
- Monthly Masterminds
- Pro Member Facebook Group
- Pro Logo
- 15% off of KW Red Label Store KW Military Merch Only
- Pro Referral Map
- Regional Ambassador Opportunities
- First look for KW Military and KWRI event panels (if qualified)
How do I join the KW Military® Official Community?
- To join the KW Military®, mark your affiliation in KW Command: How to affiliate in KW Command.
- To Join KW Military Pro, click HERE.
How much does it cost?
- KW Military® Membership is free to all agents who have their Military affiliation marked in KW Command.
- KW Military Pro membership is a $199 monthly investment into your business.
How do I join the exclusive KW Military® Official Community private Facebook groups?
KW Military® has two private Facebook groups, one for each tier of membership.
KW Military private Facebook group:
Who can join: To join this group, you will need to be a member of KW Military and have your Military affiliation marked in KW Command.
How to join: Once you affiliate in KW Command you will receive instructions on how to join the Facebook group
KW Military Pro private Facebook group:
Who can join: To join this group, you will need to be a member of the KW Military Pro.
How to join: Once you have joined the community, then you will receive instructions on how to join the Facebook group.
**If you have already joined the community, please check the new member orientation in your portal for instructions.
How do I mark my affiliation in KW Command?
What affiliations are available in KW Command?
- Active Duty – Currently serving on active duty in any branch or has orders placing them in an Active Status
- Veterans – Someone who has retired from service or who has served in a branch of service
- Military Spouse – Someone who is actively married to a service member who is retired, active duty, National Guard, reservist or is widowed from a retiree or service member lost while serving
- Gold Star Family – Spouses, children, parents, siblings whose loved one died in service to our nation
- Military Family Member – Parents of a service member who is currently serving or retired.
- Reserves – Someone who is serving in a branch of services reserve force
- National Guard – Someone who is serving in a branch of services National Guard.
- Supporter / Patriot – Someone who has never served or, for example, was at one time the spouse of a service member (who was not widowed or lost the service member in service to our nation), yet has a passion and calling to support those that served and serve
I’m not receiving monthly emails or community updates, and I’m a KW Military® or KW Military® Pro member?
If you’re not receiving community communications, please opt-in on our email list HERE.
Is there merchandise available for purchase?
Visit the KW Red Label Store to brand yourself and rep your community with official KW Military merchandise!
How to share KW Military® stories or initiatives?
Share with military@kw.com and include pictures!
KW MAPS x KW Military®
Purpose: Build a thriving, relationship-oriented business. KW MAPS presents a series of talking points and follow-up processes for working with military buyers, sellers, referrals, and other military agents for $199/month.
Overview: Understanding the lifecycle of military clients and how to provide so much value that you’ll earn 2-3x as much revenue by serving the military community. A series of conversations and follow-up processes for working with military buyers, sellers, referrals, and other military agents to build a thriving, relationship-oriented business.
Investment: $597 USD ($199 USD/ month for 3 months)
Format: Webinar (All sessions are recorded and available for replay)
Length: 3 months – 12 sessions
https://mapscoaching.com/coaching-programs/building-a-sustainable-military-business/
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